Event Partners

About Borchetta Bourbon

Premium Tennessee Bourbon from the Borchetta family

Borchetta Bourbon is a premium, small-batch brand proudly produced by Big Machine Distillery in Tennessee. Founded by Scott Borchetta, the brand represents the family’s passion for high-quality spirits, motorsports, and Southern tradition.

Distilled in Lynnville, TN, Borchetta Bourbon is made using heirloom red, white, and blue corn grown just five miles from the distillery. The grains are stone-milled and distilled in 100% copper pot stills, then aged in new American white oak barrels to develop its bold, complex character.

From single barrel and cask strength expressions to rare collector’s editions celebrating legendary racing figures, Borchetta Bourbon captures the spirit of performance, legacy, and craftsmanship. With several award-winning releases—including a Double Platinum and 93-point rating from spirits authority Fred Minnick—Borchetta Bourbon continues to make its mark among connoisseurs and collectors alike.

A true original from Big Machine Distillery, Borchetta Bourbon is where heritage meets horsepower—bottled in Tennessee and built for those who live full throttle.

Visit https://www.borchettabourbon.com for more information.

About Big Machine Label Group (Hybe America)

Led by Founder, Chairman, and CEO Scott Borchetta, Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., Nashville Harbor Records & Entertainment, and publishing company Big Machine Music. The BMLG artist roster includes Tim McGraw, Sheryl Crow, Thomas Rhett, Mötley Crüe, Rascal Flatts, Lady A, Riley Green, Carly Pearce, Justin Moore, Brett Young, Brantley Gilbert, Midland, RaeLynn, Jackson Dean, and Aaron Lewis; plus rising talents Braedon Barnhill, Caroline Jones, Chase McDaniel, Cole Goodwin, Conner Smith, Greylan James, LECADE, Mackenzie Carpenter, Mae Estes, Noah Hicks, Preston Cooper, Ryan Hurd, Shaylen, Something Out West, The Cadillac Three and The Jack Wharff Band. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People's Choice and BRIT Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher and record company rights.  Visit https://www.bigmachinelabelgroup.com for more information. 

About Honda

Honda in America

Honda started operations in the United States with American Honda Motor Co., Inc. in 1959. Today, Honda employs over 30,000 associates in America engaged in the development, manufacturing, sales and service support of Honda and Acura automobiles, Honda power equipment, Honda powersports products and the HondaJet advanced light jet.

Based on its longstanding commitment to build products close to the customer, Honda operates 12 major U.S. manufacturing facilities, working with 620 U.S. suppliers to produce a diverse range of Honda products using domestic and globally sourced parts. Honda has built automobiles in America for over 40 years, and in 2024, nearly 64% of all Honda and Acura automobiles sold in the U.S. were produced in America.

Honda also conducts research and development activities at 23 facilities in America where we fully design, develop and engineer many of the products the company manufactures in America. Honda and Acura high-performance racing programs are also conducted in America including the design and development of powertrain, chassis, electronics, and performance parts, as well as technical and race support.

Learn more with the Honda Digital FactBook.

About INDYCAR

INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world's most versatile drivers – including two-time and reigning series champion Alex Palou, six-time series champion Scott Dixon, two-time series champion and reigning Indy 500 winner Josef Newgarden and two-time series champion Will Power – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2025 season will consist of 17 races in the United States and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com. For more information on INDY NXT by Firestone, please visit www.indynxt.com.