NASHVILLE, Tenn. – The Borchetta Bourbon Music City Grand Prix, in conjunction with Nashville Superspeedway, has announced a partnership with Desnuda Tequila. The agreement establishes Desnuda as the official tequila of Nashville Superspeedway.
“We’re thrilled to welcome Desnuda as a partner of the Borchetta Bourbon Music City Grand Prix,” said Anne Fischgrund, president of the Borchetta Bourbon Music City Grand Prix. “Their commitment across the NTT INDYCAR SERIES continues to grow, and we’re excited to have them join us for an unforgettable race weekend at Nashville Superspeedway in July.”
Desnuda, crafted from 100% Blue Weber agave and produced with a commitment to quality and authenticity, will have a fan-facing presence at Nashville Superspeedway race weekends throughout the season, giving fans the opportunity to experience the brand firsthand in the heart of the action.
The partnership activations will begin during the Cracker Barrel 400 triple-header NASCAR weekend this May 29-31, before continuing for Borchetta Bourbon Music City Grand Prix and INDYCAR weekend July 18-19.
“We are proud to align with a brand that takes as much pride in what they put out into the world as we do,” said Matt Greci, general manager of Nashville Superspeedway. “Desnuda and Nashville Superspeedway are both built on doing things the right way, and we look forward to a great partnership.”
Founded on a philosophy of purity and restraint, Desnuda is produced under the guidance of master distiller Santos Ochoa, whose approach to the craft is rooted in letting the agave speak for itself. The brand's agave is grown without pesticides or glyphosate, slow-roasted in stone ovens, fermented in closed tanks and distilled in copper stills. Each bottle is hand-blown and finished with a hand-cut wooden cap -- a reflection of the brand's commitment to craft at every step of the process.
Desnuda’s commitment to INDYCAR was further demonstrated Tuesday as the spirit was announced as the official premium tequila of Indianapolis Motor Speedway.
For more information on Desnuda, visit DesnudaTequila.com.
Tickets for the Borchetta Bourbon Music City Grand Prix are available now. The NTT INDYCAR SERIES and INDY NXT by Firestone return to Nashville Superspeedway July 18-19. Visit musiccitygp.com or call 866-RACE-TIX to secure your seats today.
